Saucony
Originals
Lodge Pack

The project

As part of such a historic brand, the Saucony Originals team has a lot of inspiration to pull from.

We were brought on to create the branding for one of these inspired releases, a special 'Lodge Pack' release of the DXN Trainer. These limited-edition shoes were an update on a classic silhouette originally designed by New Zealander Rod Dixon in 1983. Besides being one of the best runners of his time with both a sub-3:53 mile and a sub-2:09 marathon to his credit Rod was famous for his training regime and love of the outdoors. Once famously quoted as saying "All I want to do is drink beer and train like an animal" Rod possessed a raw natural energy we worked to capture when building the launch.